Business Inclusion & Advancement - July 16, 2019
The organizers of the city's Think Orange campaign are holding a "digital blitz" this week to promote the summer feeding program and other ways that the campaign is working to combat hunger in Winston-Salem.
All week, organizers will be posting on the city's social media accounts about various aspects of the campaign, including posts about summer meals for kids, the mid-week farmers market at the county health department that matches EBT benefits to allow users to buy more fresh food, the partnership between the Fairgrounds Farmers Market and H.O.P.E. of Winston-Salem that provides fresh food to H.O.P.E. recipients, and efforts by the Winston-Salem Urban League to increase enrollment in the Supplemental Nutrition Assistance Program.
As part of the campaign, members of the City Council recorded short promotional videos at city recreation centers that serve as summer feeding sites, said Regina Hall, who oversees the Think Orange campaign for the city.
"This is our latest initiative to raise awareness of the Think Orange campaign," Hall said. "And there will be more to come in the fall once school resumes."
Winston-Salem was one of six cities selected to receive a 2018 CHAMPS grant and technical assistance from the National League of Cities in partnership with the Food Research & Action Center with funding from the Walmart Foundation to expand the use of federal nutrition programs to fight hunger in the community.
The Winston-Salem metropolitan statistical area ranked seventh in 2017 on a national list of MSAs with the highest rate of food hardship, according to a report by the Food Action & Research Center. This was based on the center's "How Hungry is America?" report, which contained data for every state, the District of Columbia and 108 metropolitan statistical areas for 2016–2017.
Partnering with the city for the campaign are the Winston-Salem/Forsyth County Schools, Second Harvest Food Bank, the Winston-Salem Urban League, Ezekiel A.M.E. Zion Church, H.O.P.E. of Winston-Salem, Cobblestone Farmers Market, Forsyth Backpack Program and the Hispanic League.
For more information about the Think Orange campaign, go to ThinkOrangeWS.org.